Design as a trajectory of goal-definitions

The collaborative design of system solutions for wicked problems seems to follow a trajectory of goals, as the group’s understanding of the design progresses. The key to making (and evaluating) progress is understanding what triggers the changes in goal-direction.
From my research studies, it seems that goal changes are triggered by breakdowns in individual buy-in to the group’s consensus definition of the design vision. Both the breakdowns and the most important parts of the vision are concerned with how the design problem is structured and defined — not (as we usually assume) how the designed system will work. Of course, the solution is important: individual group members constantly test their understanding of the problem against the emerging solution, then realize that the design goals need to change. But it is the consensus problem-vision that drives design goals.
design-trajectory
An important implication of this design model is how to manage design effectively. We need to keep influential decision-makers in the loop, when design goals are redefined, or they just see the start and end points. The natural response is “what took you so long?”. Managing external expectations is key to design success.

Comments

3 responses to “Design as a trajectory of goal-definitions”

  1. Nirav Avatar
    Nirav

    Nice article ..Looking forward to read the book

  2. warren Avatar
    warren

    I recognize that diagram! On a related note, I wonder: remind me to ask you about leadership as a design problem.

  3. jo Avatar
    jo

    Latest application of this design model for me is the process of designing a research project (and, I suspect, implementing it)